Ep. 113 - From Being Born Deaf to Building a Consulting Powerhouse with 125+ Experts - with Linus Benjamin Bauer

From total silence to scaling a consulting firm with 125+ experts—this is not your typical founder story.

Linus Benjamin Bauer, Founder & Managing Director of BAA & Partners, was born deaf and grew up reading lips. At 15, he received a cochlear implant—stepping into a world of sound, speech, and, eventually, leadership.

In this episode, Linus sits down with host Sammy Gebele to share the extraordinary path that shaped his entrepreneurial vision—and how he built a business model fit for the future of consulting. He calls founding BAA & Partners “the masterpiece of my life.” Launched mid-pandemic, the firm is powered by a global pool of freelance subject-matter experts and designed to support large management consulting firms, Big Four and boutique consultancies through flexible, implementation-focused partnerships.

You'll learn:

1. How Linus overcame deafness to lead a global consulting firm
2. Why the pandemic was the perfect time to launch BAA & Partners
3. How his freelance-first model helps large firms scale and implement
4. Why traditional consultancies fall short on implementation
5. What makes his expert pool model both flexible and future-ready

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Get in touch with Linus on LinkedIn: https://www.linkedin.com/in/linusbenjaminbauer/

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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.

Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!

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Thanks to our friends at SAWOO for producing this episode with us!