Ep. 119 - The AI consultancy that might kill McKinsey & Co. – with Christian Underwood
During the pandemic, Christian Underwood laid off almost his entire team.
Today, he leads an AI powered consultancy that generates €5.5 million in revenue 2025 and will generate €50m+ 2026.
Christian is the Co-Founder and CEO of StrategyFrame, a consultancy that doesn't look like one. It's lean, software-powered, and built for scale.
Clients use the platform to run strategic processes internally, supported by smart workflows, trained agents, and minimal external input.
In this episode, Christian joins host Sammy Gebele to share how StrategyFrame grew from a consulting reboot into a high-revenue, product-led firm with ambitions to 10x sales over the next year.
They explore what an AI-native consultancy really looks like, what Christian had to learn in the transition from service to product, and why trust, not tech, is the true moat when your platform becomes the business.
Whether you're running a traditional firm or building a tech-enabled offer, this conversation offers an inside look at what the future of strategy consulting may already look like.
You’ll learn:
1. How Christian built a €5.5M consulting business with a lean, AI-supported delivery model
2. What it means to deliver strategy as a product, not a project
3. How one article brought 1,200+ inbound leads overnight, and what that says about market readiness
5. The critical hires that keep a no-office, no-pyramid consultancy running
6. Why defensibility in AI consulting comes down to trust, not algorithms
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Get in touch with Christian on LinkedIn: https://www.linkedin.com/in/christianunderwood/
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Christian’s book recommendation:
SIMON SAGT! Was im Management wirklich zählt by Hermann Simon
https://amzn.eu/d/0bU5KBE
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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!
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Thanks to our friends at SAWOO for producing this episode with us!