Ep 35 - Dr. Willem Keijzer - Cashing In: How To Make Your Consultancy Irresistible to Buyers

Ep 35 - Dr. Willem Keijzer - Cashing In: How To Make Your Consultancy Irresistible to Buyers

Almost all founders share the same goal when they start their business:

To sell for a good price.

But how do you know what your business is worth, and what can you do to increase its value in the eyes of buyers?

In this episode, Dr. Willem Keijzer, CEO of CNX Transaction Partners GmbH, talks to Sammy about how he helps business owners to cash in.

What's in it for you:

1. Discover how much consultancies are usually sold for in terms of EBIT-multiple
2. Learn which metrics acquirers use to assess the value of your consultancy
3. Actionable steps you can take to increase the value of your consultancy
4. Get a sneak peek into what it would be like to sell your business
5. Common mistakes most consultancy leaders make that decrease the value of their company

About Willem:
Dr. Willem Keijzer (46) has a background in engineering and computer science. He worked in numerous strategy consulting, digitalization, and operations projects at large corporates and innovative SMEs. In 2010 he founded CNX Transaction Partners. Since then, he advises company owners with great passion, both in buy- and sell-side M&A transactions. willem.keijzer@cnx-tranactions.de

Find Willem on LinkedIn: https://www.linkedin.com/in/drwillemkeijzer/

Willem's business book recommendation:
Shenzhen - Zukunft Made in China: Zwischen Kreativität und Kontrolle - die junge Megacity, die unsere Welt verändert - Frank Sieren https://amzn.to/3tvJyM5

About CNX Transaction Partners:
CNX Transaction Partners is an international M&A boutique firm for company owners in the technology, innovation, and professional services sectors. We achieve the best exit result for our clients through optimal preparation and an excellent sales process. info@cnx-transactions.de

Website: https://cnx-transactions.de/
Industry: Business consulting and business services
Company size: 10
Headquarters: Munich, Germany
Founded: 2010

About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.

Get in touch with Sammy here on LinkedIn.


Previous guests of the LEADERS IN CONSULTING community include: Dr. Stefan Sambol, Dr. Andreas Baader and Rainer Majcen, Friederich von Hurter, Peter Feldmeier, Alexander Kainer, and many more. 


The "LEADERS IN CONSULTING" Podcast is dedicated to helping Partners and Managing Directors of Consultancies grow their business faster. If you want to learn best practices from other Leaders in Consulting, this show is for you.

Each episode features an interview with a consultancy Partner, Managing Director or Thought Leader, discussing topics like:

  1. How to set up a winning strategy for your consultancy
  2. How to upsell and cross-sell more
  3. How to win big whale leads and convert those to clients
  4. Hiring and keeping valuable team members
  5. How to become a thought leader by building your personal brand

Hosted by

Sammy Gebele, CEO of SAWOO