Ep. 92 - Authentic Connections: How H&Z is Winning Clients with Community-Building - with Constanze von Lentzke & Sven Steinert
Community building has been in H&Z's DNA since day one—so, how are they using this innovative strategy to create authentic human connections and win clients?
In today's episode, you'll discover how building authentic human connections can revolutionise your client acquisition strategy. Join Sammy as he sits down with Sven Steinert, CEO of SUSTAINX and Partner at H&Z, and Constanze von Lentzke, Head of Marketing at H&Z Group, to explore the power of community in fostering sustainable growth and meaningful client relationships.
You'll learn:
1. Why H&Z is doubling down on community building as a client acquisition strategy
2. How podcasts, meetups, and LinkedIn form the building blocks of hybrid communities
3. How you measure the success of community-building
4. The practical challenges of running communities
5. The benefits of hiring external expertise when building communities
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Get in touch with Sven Steinert on LinkedIn: https://www.linkedin.com/in/svensteinert/
Get in touch with Constanze von Lentzke on LinkedIn: https://www.linkedin.com/in/constanzevonlentzke/
Sven Steinert's business book recommendations:
Waste to Wealth: The Circular Economy Advantage by Peter Lacy and Jakob Rutqvist | https://amzn.to/3XlegYp
Responsible Procurement by Multiple Authors | https://amzn.to/4bUttEs
Constanze von Lentzke's book recommendation:
22 Bahnen by Caroline Wahl | https://amzn.to/4eiCl8q
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Details about H&Z Management Consulting:
Website: https://hz.group/
Industry: Business Consulting and Services
Company size: 201-500 employees
Headquarters: Munich, Bavaria
Founded: 1997
Details about SUSTAINX:
Website: https://www.sustainx.earth
Industry: Community Services
Company size: 11-50 employees
Headquarters: Munich, Bavaria
Founded: 2021
Details about The Procurement Initiative:
Website: https://www.procurementinitiative.org
Industry: Think Tanks
Company size: 11-50 employees
Headquarters: London & Munich
Founded: 2022
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About the host Sammy Gebele:
Sammy and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.
Get in touch with Sammy Gebele on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the LEADERS IN CONSULTING Podcast include: Friederich von Hurter, Melanie Tobler, Tilman Au, and many more!
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Thanks to our friends at SAWOO for producing this episode with us!